Lil Power Move is a multidisciplinary creative practice exploring sound, image, and brand through culture-driven storytelling.

I build worlds.
Within them, I document culture, express emotion, and create work that moves people.


Visual
Sound
Strategy
Culture





Artist~Strategist~World-builder.




Lil Power Move
Lil Power Move is a creative practice rooted in movement, rhythm, and identity.
The work lives at the intersection of Photography, Music, Strategy, and Cultural Storytelling.

From Retail Campaigns and Brand Systems to DJ sets and Visual Documentation, everything is part of the same intention: building environments where people feel seen, energized, and connected.


I’m interested in building worlds that people can step into.

Spaces where sound, visuals, and identity come together.
Where culture is documented as it’s happening.
Where emotion isn’t forced, it’s felt.

Lil Power Move is a reflection of how I see the world, layered, rhythmic, expressive, and constantly evolving.



Case Studies




High Club Cannabis Co. — 420 Campaign + Retail Growth System




Led marketing and creative direction across 2 retail locations, executing a 420 campaign anchored by a car giveaway that drove traffic, engagement, and brand visibility.


High Club needed to stand out during one of the most competitive moments in retail—4/20.
Across two locations, the goal was simple: increase foot traffic, strengthen brand identity, and create a campaign people actually paid attention to.

The idea centered around a 1964 Grand Prix giveaway—designed to build momentum leading into 4/20 and give customers a reason to stay engaged beyond a single visit.

Every touchpoint was built around that moment.

From social content to in-store experience, the campaign showed up consistently—creating a clear, recognizable presence across all channels.



Execution

  • Directed full 420 campaign from concept to rollout
  • Executed car giveaway promotion as the central campaign driver
  • Led all creative across three locations, including:
    • In-store menus and digital displays
    • SMS and email marketing campaigns
    • Weedmaps and website graphics
    • Social media content and scheduling
  • Managed brand activations and vendor partnerships
  • Maintained cohesive visual identity across all platforms

Results

  • Increased in-store traffic and campaign participation during 420
  • Elevated brand visibility across Detroit and surrounding markets
  • Established a scalable marketing system across multiple locations
  • Strengthened customer engagement through integrated campaign touchpoints

Reflection


This campaign reinforced the value of connecting digital storytelling with in-store experience, creating a cohesive journey that drives both engagement and conversion.






Berry Green Management — Brand Growth for MKX + SPARQ






    Led in-house marketing and creative direction for multi-state cannabis brands, building scalable content systems and launching product campaigns across Michigan, New York, and Massachusetts with a focus on brand consistency, product visibility, and audience engagement.

    I established a centralized creative direction and content system that allowed both brands to scale while maintaining a strong and recognizable identity across different regions.

    The goal was to unify messaging, streamline production, and ensure consistency across all customer touchpoints.

    Execution

    • Led in-house marketing team and creative direction
    • Directed graphic designers and content production workflows
    • Developed and managed social media strategy
    • Executed product launch campaigns
    • Planned and activated brand events and promotions
    • Maintained consistency across multiple markets and platforms

    Results

    • Strengthened brand presence across Michigan, New York, and Massachusetts markets
    • Improved consistency in visual identity and messaging
    • Supported successful rollout of new product campaigns
    • Increased audience engagement across digital platforms

    Reflection


    Scaling creative across multiple markets requires both structure and flexibility, balancing consistency with cultural relevance in each region.



    Eleven Cannabis Co. — Revenue Growth Through Content Systems




    Transformed content and in-store marketing strategy to scale daily revenue from $4K to $10K+ and double new customer acquisition.

    When I joined Eleven Cannabis Co., the brand had strong potential but needed a more cohesive content and marketing strategy to drive consistent growth and customer retention.

    I built a content-driven growth system that connected social media, promotions, and in-store experience, focusing on consistency, community engagement, and clear value-driven messaging.

    The approach prioritized repeatable content formats and campaigns that customers could recognize and return to weekly.

    Execution

    • Led social media strategy and content creation
    • Created in-store marketing materials and digital displays
    • Executed promotional campaigns and seasonal activations
    • Integrated online content with in-store customer experience
    • Supported community-driven brand positioning

    Results

    • Increased daily revenue from ~$4,000 to $10,000+
    • Grew new customer acquisition from 25 to 75 weekly
    • Strengthened brand recognition within the local market
    • Improved customer retention through consistent engagement

    Reflection


    Consistent, community-driven content—when aligned with in-store experience—can directly translate into measurable business growth.

    WORK WITH ME


    • Available for select collaborations and client work across:

      • Creative direction
      • Brand storytelling & campaign development

      • Photography (portrait, lifestyle, brand)

      • Cultural and retail-focused projects

      • DJ bookings & curated sound experiences

    • If the vision aligns, let’s build something that feels intentional and lasting.

      [Get in Touch]